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Tourism Strategy and Destination Branding Policies
Destination Branding (regions, prefectures, municipalities, areas)  
  • Localisation of areas that can or may become tourism destinations, pertinent conditions and requirements.
  • Estimate of bearing capacity.
  • Estimate of potential to develop thematic tourism products and pertinent conditions and requirements.
  • Estimate of the real and potential demand by product.
  • Estimate (quantitative and qualitative) of the necessary tourism offer and suggestions for indicative composition of offer.
  • Suggested indicative composition of every tourism product, including the necessary works of general and specific tourism infrastructure and services.
  • Indicative organization of tourism offer and promotion to branded products.

 

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